How to Communicate Price Increases Caused by Inflation to Your Customers

How to Communicate Price Increases Caused by Inflation to Your Customers

During the pandemic, as well as afterwards when inflation was expected to be “transitory,” many businesses resisted raising prices, choosing to accept lower profits and/or cut costs where possible. Now that economists ditched the “transitory” label and high inflation rates appear to be with us for the foreseeable future, businesses are being forced to address those price pressures by raising prices.